Vegan pop-up eatery Pomodoro E Basilico has achieved its funding target of £150,000 to secure its permanent location in central London.
The popular artisan food stall has been raising investments to launch London's first Italian vegan deli-bistro and to 'continue to innovate within the growing plant-based market'.
Its crowdfunding campaign, which is set to close on Crowdcube on Saturday, has already exceeded its funding goal with £6,000 at the time of going to press.
The campaign ran into some issues when investors withdrew their investments after advisors Emilia Leese and Kip Dorrell set down from their positions at the restaurant.
But CEO and Founder of the eatery, Sara Mittersteiner, announced that Vanessa Miquilena has now joined the business as its new advisor.
Mittersteiner stated: "Vanessa could benefit of her knowledge achieved with degrees in BA Business Administration, BA Marketing and Advertising, HND in Business Managment to work into Pomo’s financials, and she is happy to answer any further questions you might have about the plan."
"We believe London needs our Deli because there is nothing similar out there, and the following and support achieved in the past four years can only show we are capable to fill that gap," the CEO added.
According to the restaurant: "At the heart of our business is a popular vegan deli-bistro, born with the aim to fill a gap in the market for great, Italian inspired, vegan delis.
"We have a strong and loyal customer base with some celebrity support and significant media exposure. It’s now time to open our first fixed premises in the heart of London."
Funds from the crowdfuner will be used to secure a location in central London, including refitting costs, salaries, marketing, equipment, furnishings, insurance, accounting services, and six months working capital.
You can find out more about the campaign here
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Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
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