Is KFC 'Nothing But The Chicken' Advert Actually Pro-Vegan?

Meat eaters don't like to be reminded they are eating an animal
 

An advert for fried chicken chain KFC has fiercely divided viewers - leaving many outraged at its depiction of a dancing chicken, and prompting one vegan organization to claim it could have created the ad itself.

The ad shows a healthy, clean white chicken dancing around an airy spacious space to DMX's X Gon’ Give It To Ya. The aim is to show viewers that when they eat KFC, they are eating '100 per cent' chicken.

But critics have claimed the ad has backfired in this plan badly, by highlighting chickens as sentient animals, and putting people off eating them.

PETA ad?

Elisa Allen, PETA Director, said to The Independent newspaper: "Did KFC get the idea for its new ad from PETA’s ‘I’m Me, Not Meat’ chicken ad? 

"It certainly looks as if we designed it, because it challenges anyone thinking of eating chickens to look these smart, sociable, sensitive, and beautiful birds in the eye and recognise that they’re individuals, not body parts to be battered as nuggets."

"If it were up to PETA, the ad would also show that chickens can count up to at least five, are capable of self-reflection, and are protective parents."

She also criticized the unrealistic depiction of the healthy chicken, saying: "Before they go into the bucket or bag they’re forced to spend their miserable lives crammed into sheds with tens of thousands of other birds, unable to escape their own waste while the ammonia burns their legs and lungs."

Real animals

Some meat eaters have reacted to the advert by saying 'they don't want to be reminded they are eating an animal'.

Twitter user Benjamin L said he hated the ad for this reason.

Megan Winton added: "Is it just me who thinks the new KFC ad is wrong? They're pretty much showing off the happy chickens they're essentially going to slaughter."

This meat eater admitted his hypocrisy (Photo: Twitter)

Backlash

Was KFC expecting this kind of reaction? The statement accompanying the ad's launch would suggest not, with Meg Farren, chief marketing officer of KFC, saying: "At KFC we’re proud of our chicken, we’re not afraid to show it. 

"The Whole Chicken represents a step change for us, taking a bolder stance when it comes to engaging with our loyal customers and fans."

While much of the response generated has been negative, according to advertising magazine Ad Week the brand is still 'standing behind' the ad. 

Ad Week writer David Griner wrote this is 'likely because it’s generating both positive and negative conversation'.

READ MORE:

ASA  Rules Go Vegan World 'Humane Milk Myth' Ad Is Not Misleading

Plant-Based Beyond Burger Now On Menu At Fast Food Chain

The Impossible Burger: Tech Industry's Answer To Climate Change 

Reuse this contentBack to top of the page
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

Since you're here...
...we’ve got a small favour to ask. Plant Based News is a FREE service that receives millions of views each week across Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure.

support our work

Join the conversation

You may also like:

November 13, 2016

Tax Meat & Dairy, say Researchers

Researchers conclude meat and dairy taxations of 40% and 20%, respectively, are necessary to reduce the climate-crushing carbon emissions that are produced by the animal agriculture industry

January 15, 2017

Famed Ringling Brothers Circus Closing

The curtain is finally coming down on Ringling Bros. and Barnum & Bailey Circus after 146 years in operation

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Follow us on social media: