Vegan Pizzeria Purezza Reaches National Pizza Awards Finals

The plant-based outlet has been announced as one of the 16 finalists
Vegan Parmigiana Party from Purezza
The vegan Parmigiana Party pizza from Purezza (Photo: Supplied)

Vegan pizzeria Purezza has become the first ever vegan competitor to make it to the final of the prestigious National Pizza Awards.

The brand, which has outlets in Brighton and London, has been announced as one of the 16 finalists in this year's event, hosted by Casual Dining Magazine, which sees16 pizzas chefs from around the UK compete over two rounds.

First there is a signature pizza round where the pizzaioli demonstrate one of their own recipes using their own ingredients. This is followed by  a technical round, in which the pizza chef will prepare a pizza using ingredients pre-selected by the event hosts.

Vegan pizza

Purezza's Head Chef, Filippo Rosato, will be demonstrating the Parmigiana Party in the signature round - a pizza inspired by an Italian parmigiana dish, using fried aubergines, vegan sausage, and smoked vegan mozzarella.

Purezza has opted not to use mozzarella in the technical round.

Making pizza at vegan pizzeria Purezza
The outlet uses tradition woodfired ovens (Photo: Supplied)

First vegan pizzeria

"We had so many strong entries for this year's National Pizza Awards, one of which was from Purezza, the first vegan pizzeria to make it into the final," Charlotte Mellor, Editor of Casual Dining Magazine, told Plant Based News.

"The increase in the number of people following a plant-based diet has led to a high demand for better-quality vegan products and a rise in establishments that cater to this market.

"Not only does Purezza represent this growth, but it’s also celebrated by its customers for simply making great pizza. The entry was worthy of a place in the National Pizza Awards final."

The National Pizza Awards take place on October 3 at Islington Metal Works in London.

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Rob is the founder of www.thinkwalden.com, a business and marketing consultancy specialising in the vegan and plant-based industry. He works primarily with vegan businesses, as well as supporting other businesses integrate vegan products into their product mix. He lives in Brighton, UK.

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