The UK's first vegan pizzeria, Purezza, is set to open its second location - in London's Camden on March 26 at 4pm.
To celebrate, the eatery will be giving away 100 free pizzas to the first 100 customers.
The original branch of the Italian eatery is based in Brighton, and opened in 2015. The Camden Town outlet will be spread over two floors and seat 100 diners.
Purezza will feature an entirely vegan menu, with wholegrain sourdough pizzas, pastas, burgers, raw dishes, and gluten-free food.
According to the brand, it is 'committed to inclusive eating' and aims to serve quality food to all diners irrespective of their dietary choices.
A spokesperson said: "Purezza has reverse engineered a number of animal-based foods including vegan meat and cheese in its lab in order to recreate them with plant-based ingredients.
"It’ll offer a range of artisan cheeses, including its famous houseblend rice mozzarella as standard for pizzas.
"It’ll also offer 'meats' such as pancetta, mince, and burger patties created with plant proteins."
Stefania Evangelisti, Co-Founder of Purezza added: "London is a hub for both great food and innovation, meaning a London-based Purezza has always been an ambition of ours.
"We are at the tip of the iceberg when it comes to what we can create with plants, and we look forward to having London join us on the journey to see where things can develop next."
Purezza's Camden branch address is 43 Parkway, Camden, NW1 7PN.
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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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