A UK-based vegan pizzeria is set to open a plant-based cheese factory after scooping a cash injection.
Purezza, which has branches in Camden and Brighton, secured £35,000 of initial funding from Bran Investments after winning Pitch + Plant - a business investment pitching competition run by Vevolution.
During the competition, Purezza unveiled a new concept called Mozzarella 2.0 - a 100 percent all-natural vegan lab crafted mozzarella alternative, which is free from palm oil, soy, gluten and nuts as well as chemical-based additives and preservatives including modified starch, lactic acid, and titanium dioxide.
According to Purezza, the rice-based cheese - which it says will be a far more ethical alternative to dairy-based cheeses - will be sold retail as well as supplied to its own growing restaurant chain and other businesses looking to serve vegan options.
In a statement to Plant Based News, Tim Barclay, co-founder and co-owner of Purezza, said: "This investment is extremely exciting for us, and sets the wheels in motion for where we want to take the business. We'll be
continuing to raise funds for the factory in coming weeks, and look forward to distributing our mozzarella to stores and restaurants in the near future.
"We're currently seeking further investment and welcome any interested parties. We look forward to expanding Purezza and changing the world for the better."
Purezza plans to raise further investment and seek crowdfund via Crowdcube in the near future.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.