Vegan Options On The Agenda At McDonald's, Says Fast Food Boss

The fast food giant has made some notable vegan launches over recent months - including two burgers in Finland - with new options rumored to launch in the UK
McDonalds' vegan McVegan Burger
McDonald's is 'keeping an eye' on plant-based protein (Photo: McDonald's)

Global burger chain McDonald's could have more vegan options in the pipeline.

Lucy Brady, a Senior Vice President for the fast food giant, said the company is tracking major trends and how to keep up with them while speaking at the recent Most Powerful Women Next Gen Summit in California.

Leading vegan media outlet VegNews reported Brady as saying: "Plant-based protein is something we’re keeping our eye on."

Vegan McDonald's

The chain has taken major steps over the last year to meet growing demand for vegan food, rolling out its first plant-based burger - the McVegan - in Sweden and Finland at the end of 2017.

McDonald's is currently trialing a new vegan burger - the El Veggo - in Finland.

And animal-free options could be coming to the UK - last week it was rumored that the chain will be launching a veggie goujon sandwich and wrap in January. When Plant Based News reached out to the chain, it was unable to confirm or deny the rumors.

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Miranda Larbi is a national health, fitness and lifestyle journalist who believes that veganism isn’t only a animal rights concern, but also a health, feminist and racial equality issue. She turned vegan for good after training for a marathon on a plant-based diet and partaking in a vegan bodybuilder challenge.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day