Lucy Brady, a Senior Vice President for the fast food giant, said the company is tracking major trends and how to keep up with them while speaking at the recent Most Powerful Women Next Gen Summit in California.
Leading vegan media outlet VegNews reported Brady as saying: "Plant-based protein is something we’re keeping our eye on."
The chain has taken major steps over the last year to meet growing demand for vegan food, rolling out its first plant-based burger - the McVegan - in Sweden and Finland at the end of 2017.
McDonald's is currently trialing a new vegan burger - the El Veggo - in Finland.
And animal-free options could be coming to the UK - last week it was rumored that the chain will be launching a veggie goujon sandwich and wrap in January. When Plant Based News reached out to the chain, it was unable to confirm or deny the rumors.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Miranda Larbi is a national health, fitness and lifestyle journalist who believes that veganism isn’t only a animal rights concern, but also a health, feminist and racial equality issue. She turned vegan for good after training for a marathon on a plant-based diet and partaking in a vegan bodybuilder challenge.
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