Vegan Options Now 'Essential' For Hospitality Outlets, Says Leading Food Publication

It says plant-based diets have been 'catapulted into the mainstream'
Vegan pizza from Pizza Express
Restaurants are becoming increasingly keen to cater to vegan consumers (Photo: Pizaa Express)

Offering vegan and vegetarian options is now essential for hospitality operators, according to a report in The Caterer.

While meat-free and plant-based diets were once seen as niche, they have been 'catapulted into the mainstream', says the report.

The article follows a number of major vegan launches by retailers and restaurants this year - many aimed at the UK's 22 million flexitarians as well as vegetarians and vegans.


This year has seen huge change when it comes to vegan products being available in supermarkets, with Tesco, Sainsbury's, Waitrose, and Iceland all adding plant-based items to their shelves.

Tesco was first, launching its Wicked Healthy line in January this year - in 600 of its stores across the UK. It was followed by other major outlets, including Iceland which has made waves with its popular No Bull Burger.

Waitrose revealed its new own-brand vegan line - with around 30 products - earlier this week. "We are thrilled to be expanding our own-label vegan and vegetarian offering with such a wide range of dishes and ingredients," said Chloe Graves, Chilled Vegan & Vegetarian Buyer at Waitrose & Partners. "Our newest range is aimed to make eating delicious tasting vegetarian and vegan food even more simple and enjoyable!"

Good Food Guide 2019 cover
The 2019 Good Food Guide includes a guide tothe best veg*n options for the first time ever


In addition, the hospitality landscape has changed significantly when it comes to vegan options.  The majority of high street chains now offer a vegan menu, with most launching or expanding these over the last year.

For the first time ever, the Good Food Guide has even published a guide to the best veggie and vegan options in restaurants in its 2019 edition. According to Good Food Guide Editor Elizabeth Carter: "As far back as 2014, The Good Food Guide noted that some of our top chefs were taking a more vegetable-focused approach, with meat playing a bit part.

"Following a plant-based diet is neither a trend nor a fad, but a lifestyle choice which is set to shift up a gear in the years to come."


Various consumer research reports have also concluded that ditching animal products is becoming increasingly popular: a Kantar report from January claimed  'plant-based diets have hit the mainstream'.

Media Communications Manager Claire Wotherspoon said: "Insight from the Kantar Worldpanel Usage panel shows that consumers are already increasingly choosing to eat meat-free dinners, potentially making the jump to veganism less daunting.

"29 percent of our evening meals are veggie, and this has grown consistently over the past few years. The biggest spike has been over the past year, during which we ate an additional 200m meat-free evening meals."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
PBN Academy launches with a selection of simple courses on health and wellness, how to rise a child vegan, reversing type-2 diabetes with diet and more. Join free today

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day