Google Trends has revealed an astonishing 90 percent increase in 'vegan' searches in last 12 months.
The latest Google Trends results for 'vegan' are a strong indicator of veganism's recent progress, and come amid an exciting week when vegan poster campaigns from Veganuary, PETA, and Go Vegan World all launch.
Given the following promising markers, it is clear that the mainstream is starting to adopt veganism:
• There are now 350% more vegans in the UK compared to a decade ago
• Vegan food sales are up 1,500% in the UK in the last year
• Vegetarian menus are up 66% in the US in the last three years
• The 2017 Veganuary campaign is already over twice as popular compared to 2016
For more information about the growth of veganism, please see VEGAN 2016: A Growing Movement Under Attack
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Klaus Mitchell is the Founder & Editorial Director of Plant Based News.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.