'Vegan Meat Sector Is Gaining Momentum' Says New Market Data

Information around consumer attitudes toward plant-based meat alternatives reveal significant interest and market opportunity in the meat-free sector - with some products more requested than others
More people are trying plant-based foods - but some alternatives are missing the mark (Photo: Adobe. Do not use without permission)

The vegan meat sector is 'gaining momentum' as more people are interested in trying plant-based alternatives, according to new data from food consultants DuPont Nutrition & Health.

The organization claims that a 2019 analysis of 3 million internet conversations showed while people 'are motivated to alter their diets to include more plant-based foods' taste and texture are key factors in enjoyment of meat alternative products and many foods are missing the mark.

DuPont says these are the factors manufacturers should focus on if they want to gain ground within this growing sector.

Plant-based motivation

"People are motivated to alter their diets to include more plant-based foods because they believe it will enhance their overall wellness, provide specific health benefits and help the environment," Mark Cornthwaite, Marketing Manager, DuPont Nutrition & Health, said in a statement.

"With consumers embracing more plant-based foods, the meat alternatives category is really gaining momentum, and there's lots of opportunity for growth.

"But gaps still exist in the marketplace. Our research shows people see taste, texture, and lack of variety in meat alternatives as barriers to eating more plant-based foods. Consumers want really fantastic plant-based burgers, breakfast patties, fajitas, sausages, to name a few."

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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