Real Fake Meats, the 'plant-based butcher' which launched out of Halifax, Nova Scotia earlier this month sold out of its mock meat boxes within its first 48 hours of business.
The newly-launched company is the brain child of former Top Chef contestant Lauren Marshall and her friend Brandon Levesque.
The company aims to make mock meats, sauces, and cheeses from easily recognizable ingredients that are minimally processed and actually good for you.
Their innovative plant-based products can be purchased as a bimonthly pickup box, in 'gluten free' or 'basic' packages.
The company currently offers such items as a 'Crem Chez', 'Montreal Spiced Bacon', and 'Popcorn Chickfu' - all given names to match those of the animal products they replicate.
The range currently consists of ten products, the ingredients of which are listed on the company website.
Real Fake Meats sold its first round of boxes in advance, needing the funds to get business up and running.
Marshall said: "Lucky for us it took off even more than we could have imagined."
According the the culinary pro, the company is reportedly even popular with non vegans.
"What I'm seeing now is not necessarily that the people who are coming to me are all vegans or vegetarian, but that we all have somebody in our lives that could use this service."
Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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