Vegan Meal Replacement Bar Smashes £80,000 Crowdfunding Goal

The bars are advertised as being made by a cooperative, not a corporation
Red Yellow and Green Bars
There are three types of human food bar, with each featuring different 'superfoods' (Photo: Human Food)

A unique new trio of meal replacement bars - branded Human Food - has smashed the £80,000 crowdfunding goal set by its founders, and is set for release this fall.

'A health-food shop'

Described in the crowdfunding video as 'a health-food shop in a red, green, or yellow wrapper', Human Food organic vegan meal replacement bars are intended to be more nutritious than the average bar.

Each bar is formulated to contain 100 percent of the recommended dietary allowance (RDA) of vitamin B12, 50 percent of the RDA of iron, vitamin D, calcium, zinc, and omega 3, and 12 grams of protein.

In the Kickstarter video pitch, founder Ky Wright says: "With human food, you don't have to choose between freedom and health."

Organic Ingredients
The bars are made from a selection of 30 ingredients (Photo: Human Food)

Red, Yellow, and Green

All three bars are intended to have a fairly neutral flavour, which Wright describes as 'between sweet and savory'.

The Red bar has the added benefits of cranberry and goji, the Yellow includes turmeric and cumin, and the Green bar contains 4 grams of highly popular 'superfood' spirulina.

They can all be eaten as they are, or blended with fruit to make a nutrient-dense smoothie.

'Not a corporation'

The makers of Human Food emphasize that Human Food is a cooperative, rather than a corporation.

In the video, Wright says: "Our main aim isn't making money, it's making something good."

The bars are priced at £3.30 each, which may be higher than the cost of many protein or snack bars, but is intended to be cheaper - and offer more nutritional value - than the meals the creators say they can replace.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.

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