Vegan Magnum bars are being launched in the US this week.
The bars which come in two flavors - Classic and Almond - are also available in the UK, Australia, and Sweden.
They feature a vanilla base made from coconut oil and pea protein and a non-dairy chocolate coating.
"This week we're thrilled to bring our next-level chocolate to the vegan and dairy-free market," Leslie Miller, Marketing Director of Ice Cream at Unilever, said in a statement.
"This is our first launch in plant-based indulgence and we can't wait to share with Magnum ice cream fans."
Magnum Non-Dairy bars are now available in grocery stores and mass retailers nationwide for a suggested retail price of $4.99-5.49.
Earlier this week an Australian dairy farming group branded vegan Magnums a problem for its industry, saying it had been 'incorrectly marketed' as a dairy product. Only products with cream or milk can be called ice-cream under Australian food regulations,
A spokesperson for Australian Dairy Farmers told The Guardian that the Magnum and other vegan ice-cream products are an issue for his industry.
"This is becoming an increasing problem for the dairy industry, with plant-based alternatives incorrectly being marketed as milk or other products associated with dairy," he said.
"[Magnum] made a commercial decision to introduce a vegan addition to their Magnum product line to satisfy a very vocal community … it is misleading to call this product an ice-cream."
But according to a Unilever spokesperson, the Magnum has never been marketed as ice-cream in Australia - but as an 'iced confection'.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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