After six years of research and development fashion brand VEERAH has launched a vegan-friendly shoe line - made from apple peel.
The company told PBN that the apple peel skin, a bio-based vegan leather material, comes from organic apples.
According to VEERAH, it is the world’s first brand to create a shoe collection using apple peels.
A spokesperson said: "Inspired by a passionate group of environmental scientists we saw in Paris for the UN Climate Change Conference, this revolutionary new material was produced from apples grown in the Italian Alps after more than six years of industrious research and experimentation.
"Responsibly sourced and luxuriously crafted, each eco-friendly style is purposefully designed at every stage and comes with removable and interchangeable accessories to multiply your looks while minimizing your fashion footprint.
"Our founding philosophy is 'Do Good. Look Incredible'."
The spokesperson added: "The apples are hand-picked in Bolzano, one of the world’s largest apple producing valleys in the heart of the Italian Alps.
"The natural pores contained within the apple peels make the apple leather highly breathable and naturally UV resistant.
"The skin has comparable or even superior durability compared to genuine and synthetic leather.
"It is also hypoallergenic, and dermatologically tested and approved by the University of Ferrara in Italy."
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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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