The product, which is made from mung beans, was created to 'to scramble and taste just like eggs' - but with a lower environmental footprint.
JUST Egg will be available from the Grand Hyatt Singapore, making it the first establishment in South East Asia to serve the product, in what it describes as an effort to 'advance its focus on sustainable dining'.
JUST Egg - a taste test. Subscribe to PBN's YouTube Channel here
The launch will be supported by a number of events at the hotel, including a food truck experience along the hotel's driveway, which will run from November 1-3 and offer a special JUST Egg sandwich.
A panel discussion on The Future of Food will take place at The Gallery on November 1, featuring top speakers and a range of plant-based dishes created by Grand Hyatt Singapore's chefs.
A plant-based BBQ dinner at Oasis will be hosted on the eve of World Vegan Day, offering vegan sushi and Futomaki featuring JUST Egg, dishes from the Chinese and Indian kitchen, and Middle Eastern favorites.
"Singapore is one of the most innovative and transformative places on the planet and is known worldwide as Asia's greenest city," Josh Tetrick, Co-founder & CEO of JUST, said in a statement sent to Plant Based News.
"We're proud to bring JUST Egg to its citizens and visitors with Grand Hyatt as our first partner and with gratitude to everyone who helped us achieve this milestone."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.