An Italian-style vegan 'sub' sandwich has launched in Tesco, as demand for plant-based food continues to soar.
The new release is part of a major expansion of the line, which is doubling in size. More products will be released between now and December.
"I'm super excited we're launching the new items, including the Italian Cold Cut Style Sub," Derek Sarno said on Instagram Stories.
"Another thing coming out is the Mac Attack Salad bowl.
"I've had a great day of shooting a whole bunch of food that's coming out this week. I hope you enjoy it - let me know what you think."
According to Tesco, Vegan food is the UK's fastest growing culinary trend of 2018.
"In the last year sales of chilled vegan foods at Tesco have soared by 25 percent, helping to swell the UK vegan market to £310 million," the retailer said in a statement sent to Plant Based News.
"At the start of the year, I said that veganism was going mainstream, and – as plant-based options are taking over the supermarket shelves – that belief is fast becoming a reality," Sarno added.
"Thank you so much to everyone who has bought and loved Wicked Kitchen food. I can’t wait for you to try these new items too."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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