'Vegan Fad Will Only Last 2 More Years' Insists Dairy Boss

The CEO of the National Dairy Council said veganism is 'too restrictive and expensive' for most people - and that the 'trend' is already 'halfway through its life cycle'
Woman hates milk
Is dairy's decline temporary? (Photo: Adobe. Do not use without permission)

Veganism is a trend which will only last another two or three years, according to a prominent figure in the dairy industry.

Zoe Kavanagh, CEO of the National Dairy Council, claims a vegan diet is 'too expensive and restrictive' for most people.

She made these claims after sales of plant-based foods in Ireland skyrocketed by 40 percent.

'Vegan isn't forever'

"I don't think it's forever," she said. "We all know people who have tried the vegan diet but have dropped it because it is too expensive and that there are too many restrictions."

Speaking about initiatives like Veganuary and Februdairy, she added: "The danger...is that it will turn into a tit-for-tat debate,.

"We have to remember, if it was a true debate, we would win hands down every day of the week. The dairy industry has to set its own agenda and take the lead."

'Rapidly collapsing industry'

But not everyone agrees: Chas Newkey-Burden is a leading vegan journalist, and author of viral Guardian article Dairy is scary. The public are waking up to the darkest part of farming.

He told Plant Based News: "When someone represents a rapidly collapsing industry such as dairy, it's never a good idea to take their vision too seriously.

"For beleaguered farmers this sort of spin might offer a momentary illusion of hope but for the rest of us it smacks of the hilarious briefings by the hapless Comical Ali during the Iraq War."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day