Major Vegan Event - VeggieWorld - Comes To China For The First Time

The event, which features exhibitors from eight countries, offers vegan products 'from all areas of life' - including milk and meat alternatives, superfoods, sweets, drinks, clothing, accessories, cosmetics, and services
Hangzhou in China
The event is coming to Hangzhou this month (Photo: Adobe. Do not use without permission)

Major vegan event - VeggieWorld - is coming to China for the first time this month.

VeggieWorld will take place in 19 locations in Europe and Asia in 2019, and the Hangzhou event - which takes place between May 17-19 - will feature more than 40 international brands.

According to organizers, the event is the 'largest trade fair series for the vegan lifestyle. VeggieWorld shows that a vegan lifestyle is not only sustainable, conscious and healthy but also fun'.


The products on offer will include a mix of milk and meat alternatives, superfood, sweets, drinks as well as clothing, accessories, cosmetics, services, and projects.

The exhibitor list includes Beyond Meat, Green Monday, JUST and Silk.

Organizers say veganism is 'already a very frequently discussed topic in China' - and people have an increasing interest in reducing their consumption of animal products. At least 10,000 visitors are expected at the event.

Veggie World
The event will take place in multiple cities around the world

Vegan event

According to [VeggieWorld Organizer] Wellfairs Managing Director, Hendrik Schellkes, he is looking forward to the premiere in China.

"China is still a sleeping giant in the vegan market," he said. "The sales potential for foreign companies is already enormous and will increase massively in the coming years.

"For this reason, we offer aspiring market participants a specialized platform at an early stage to test products directly on the consumer, establish new sales channels and exchange ideas with international partners."

You can buy tickets for the event here

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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