New Vegan Easter Eggs Come In Plastic-Free Packaging

The new eggs - from Goupie - come packaged in a reusable tin and a recyclable cardboard box in original and salted sticky toffee flavors
Veagn Easter egg
The egg comes in 100 percent recyclable packaging (Photo: Supplied)

Vegan chocolate company Goupie is launching two Easter Eggs in 100 percent recyclable packaging.

The eggs, which will be available from February 15, come in two flavors - Original Goupie and Salted Sticky Toffee Goupie.

They will be packaged in what the company describes as a 'Faberge-style' reusable tin egg, and a fully recyclable Kraft box.

Vegan Easter Eggs

"We are always so disappointed with the usual Easter offering, especially the vegan Easter options," Brand Manager Grace Simpson said in a statement sent to Plant Based News. "They are either cheap feeling and covered in unnecessary plastic molding, or super dark chocolate and a bit too grown up.

"We wanted to create an Easter Egg that tasted delicious and was free from all this unnecessary packaging, at a reasonable price point. We're really excited to be launching these eggs in their new and improved format, and can’t wait to hear what people think of them."

The Easter Eggs will be available to buy on the Goupie website and other specialist retailers from February 15, retailing between £9 and £10.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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