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A London based start-up will seek to shake up the vegan ice cream category with the launch of three vegan dairy-free ‘ice cream’ bars.
The new snacks from Miiro are made with frozen coconut milk, nuts and Himalayan pink salt, sweetened with coconut sugar and Italian grapes before being fortified with pea protein and coated in a layer of raw cacao. They are free from refined sugar, preservatives and artificial flavourings – and, as well as being dairy-free, are gluten-free as well.
They will initially be available in salted caramel, peanut butter and chocolate hazelnut varieties.
A spokesperson for the London-based brand said: “These satiating ice lollies are sweetened with nature’s treasures: grapes and coconut sugar, and contain just 166kcal. The coconut milk used to create the ice cream not only provides a creamy texture, it also has a gorgeous taste and colour.
“The raw chocolate coating lends a satisfying crunch and melts beautifully on the tongue, whilst giving the ice creams a truly sophisticated, rich chocolate hit – because it is raw, the maximum amount of nutrients are retained. Miiro’s chocolatey covering is silky smooth thanks to a careful selection of the finest cocoa beans; coconut butter adds the depth that you would expect from a dairy bar.”
The bars will be available as individually wrapped portions with a recommended retail price of £2.49, or in a three-count multipack for £6.49.
They will tap into increasing demand for clean-label products, and are set to exploit the growing number of consumers who choose to avoid lactose.
Initial stockists include Whole Foods as well as delis, health food stores and cafés across the UK, with listings in Planet Organic and As Nature Intended to follow in May.
Robbie is a film maker, journalist and co-founder of plantbasednews.org. He also co-created the vegan film SWINE. In his spare time he works as a campaigner teaching people about the benefits of the vegan lifestyle.
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