Vegan Dairy-free ‘ice cream’ bars set to shake-up the free-from category

Vegan Snack Food Lovers. A Brand New Dairy Free Vegan Icecream Hits The UK.
Branding is a vital part in launching a successful food product.

A London based start-up will seek to shake up the vegan ice cream category with the launch of three vegan dairy-free ‘ice cream’ bars.

The new snacks from Miiro are made with frozen coconut milk, nuts and Himalayan pink salt, sweetened with coconut sugar and Italian grapes before being fortified with pea protein and coated in a layer of raw cacao. They are free from refined sugar, preservatives and artificial flavourings – and, as well as being dairy-free, are gluten-free as well.

They will initially be available in salted caramel, peanut butter and chocolate hazelnut varieties.

MiiRO Group packs[2]

A spokesperson for the London-based brand said: “These satiating ice lollies are sweetened with nature’s treasures: grapes and coconut sugar, and contain just 166kcal. The coconut milk used to create the ice cream not only provides a creamy texture, it also has a gorgeous taste and colour.

“The raw chocolate coating lends a satisfying crunch and melts beautifully on the tongue, whilst giving the ice creams a truly sophisticated, rich chocolate hit – because it is raw, the maximum amount of nutrients are retained. Miiro’s chocolatey covering is silky smooth thanks to a careful selection of the finest cocoa beans; coconut butter adds the depth that you would expect from a dairy bar.”

The bars will be available as individually wrapped portions with a recommended retail price of £2.49, or in a three-count multipack for £6.49.

They will tap into increasing demand for clean-label products, and are set to exploit the growing number of consumers who choose to avoid lactose.

Initial stockists include Whole Foods as well as delis, health food stores and cafés across the UK, with listings in Planet Organic and As Nature Intended to follow in May.

Source: Foodbev

(c)2018 Plant Based News LTD. All Rights Reserved.
Reuse this content
PBN Contributor:

A design, media and communications specialist who co-produced short vegan film titled SWINE, before joining forces with Klaus Mitchell to co-found PBN in 2017. Through his work in the vegan sphere, Lockie has become a widely recognized animal advocate and public speaker - presenting on topics such as effective advocacy, and campaign theory. Robbie is the Creative & Operations Director of Plant Based News

Join the conversation

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

Support Plant Based News

It's World Vegan Day