Vegan Chef Brothers From 'Meat Industry Family' To Open Plant-Based Restaurant

A range of street food-inspired dishes will be on offer
‍The eatery will feature striking artwork as well as vegan food (Photo: Supplied)

A pair of vegan chef brothers - whose family has been involved in the meat industry for more than 100 years - are opening a plant-based restaurant in London.

Alex and Oliver Santoro are behind Genesis, which will launch on Commercial Street in Shoreditch this September, will offer 'a menu of plant-based, GMO-free and organic dishes, with street food influences from around the world'.

The restaurant is described as casual - featuring counter-style service and 'striking' art work, and promoting 'indulgent, healthy' vegan food that is inclusive.

The menu will feature a range of dishes (Photo: Supplied)

Plant-based food

The menu will offer a range of dishes, including sharing plates, salads, soups, tacos, burgers and hot dogs, all made using organic fruits, vegetables, grains, nuts and seeds.

The brothers' travels through India, South East Asia and the Middle East are said to have inspired the sharing dishes. The burgers and hot dogs will be made from 'a range of natural ingredients, and will be served inside vegan, organic brioche buns with creative toppings', including coleslaw, BBQ sauce, onion rings, jalapeños, and gherkins.

Desserts will include a Brownie Sundae, Bread & Butter Pudding; Cheesecake and dairy-free Soft Serve Ice-Cream with a selection of toppings.

The brothers behind the eatery turned vegan seven years ago (Photo: Supplied)


Alex and Oliver Santoro both turned vegan seven years ago, and shortly after launched Raw Imagination, a vegan food company offering grab and go items to shops such as Planet Organic.

A statement sent to Plant Based News said: "Their combined passion for great food, original design, health, and environmentally conscious living has been the inspiration for the new restaurant.

"With Genesis, they will offer delicious, hearty food that appeals to vegans and meat-eaters alike, whilst also supporting organic farming practices that promote a positive impact on our health and the planet’s ecosystems."

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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