Vegan Cheesemonger La Fauxmagerie Moves To Bigger Store In East London

Queues for the shop often spill onto the street, so the founders have chosen new premises four times the size, to accommodate their growing customer base
La Fauxmagerie
Queues often spilled out of the store (Photo: Instagram/La Fauxmagerie)

Vegan cheesemonger La Fauxmagerie is moving from its current premises in Brixton to a larger store in East London this weekend.

La Fauxmagerie was opened in Brixton in February this year by sisters Charlotte and Rachel Stevens, and stocks a range of cheese from brands including Kinda Co., Tyne Chease, and Black Arts Vegan, as well as breads, crackers, and relishes.

New shop

The store has been hugely popular, with queues often spilling onto the road, so it is moving to new premises four times the size, at 20 Cheshire Street just off Brick Lane. The new outlet opens on July 6 and the Brixton store has now closed.

Customers can now also order from La Fauxmagerie online, and receive their cheese in packaging made from 100 percent recycled materials, which is biodegradable and kerbside recyclable.

La Fauxmagerie
The store sells a huge range of vegan cheeses (Photo: Instagram/La Fauxmagerie)

'Overwhelming support'

Announcing the move on social media, the sisters said: "Since our launch in February, you have continued to surprise us with your overwhelming support.

"In just five months we have grown from stocking around 60 cheeses from nine artisanal suppliers to 120 cheeses from 17 suppliers, served over 6,047 wonderful customers, and gotten approximately one million requests for an online shop.

"We have heard all your pleas, and have been working tirelessly behind the scenes to bring you all of the awesome cheeses you deserve. Our new shop is almost four times the size of our current store which means no more having to queue outside the shop."

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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