Vegan cheese is back on the menu at Domino's Pizza across Australian- after major demand for the product led to mass sell-out.
According to the company, 'unprecedented demand' for vegan cheese meant stock was completely sold-out back in January.
But now the item has been confirmed as back in store - this time on a permanent basis.
Domino’s CEO Australia and New Zealand, Nick Knight, said: "We knew the response was going to be big after the demand we saw for the product on social media but we had no idea it was going to be this big.
"We're excited that customers love this product as much as we do and that we have been able to source a cheese alternative that vegan customers have given their tick of approval on.
"Now that our vegan cheese is back in all our stores, the choice for customers to add it will be here to stay."
The company first decided to introduce the cheese - made by US company Follow Your Heart - after carrying out a survey on its Facebook page in late 2017.
As a result, Domino's Australia launched three vegan pizzas: the Vegan Avocado Veg, the Vegan Spicy Trio and the Vegan Margherita.
Customers can also sub vegan cheese on any other pizza.
Nick Knight said: "The popularity of, and demand for, vegan products has increased considerably over the years so it's great we are now able to offer this high quality, non-GMO, plant-based and preservative free vegan cheese.
"Our pizza sauce and bases are vegan-friendly so all of the pizzas on our menu can be altered to suit a vegan diet. For an additional $2.95, people can simply swap out our usual mozzarella for the vegan-friendly alternative.
"We are excited to be providing more options to our Vegan community again and look forward to delivering fresh, tasty Vegan pizzas again."
Maria is a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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