An LA-based celebrity chef will be launching a vegan restaurant in east London next month.
Matthew Kenney, often cited as being one of the world's leading plant-based foodies, will open an eatery called Essence in Shoreditch on September 4.
He has described his food as healthy and decadent at the same time.
He said: "It is food that doesn't compromise on flavour or enjoyment of eating, yet maintains a high nutritional profile, and uncompromising ethical standards.
"There is a misconception that healthy food isn't as tasty or decadent as unhealthy food.
"We challenge anyone to take a bite of our raw cakes or raw pancakes and see if they feel deprived."
Customers will be able to enjoy a number of drink options, including coffee, cold-pressed juices, organic cocktails, and biodynamic wines.
Breakfast options will include avocado on seeded bread, raw pancakes with candied walnuts, quinoa porridge, and scrambled chickpeas with green harissa.
Later meal offerings include raw pad Thai, lasagne, and a range of salads. The dessert menu includes a cheese board and chocolate brownie.
Maria is the head of written content for Plant Based News. Also a former magazine editor, newspaper reporter, and features writer. Her writing has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.