LA-based celebrity chef Matthew Kenney has opened a vegan eatery in London's Shoreditch.
Described as one of the world's leading plant-based foodies, Kenney is serving food that's 100 percent vegan, gluten and refined sugar free.
The new east London eatery is offering food that 'maintains a high nutritional profile, and uncompromising ethical standards', according to the American chef.
He said: "There is a misconception that healthy food isn't as tasty or decadent as unhealthy food.
"We challenge anyone to take a bite of our raw cakes or raw pancakes and see if they feel deprived."
Among breakfast dishes, diners will be able to enjoy avocado on seeded bread, raw pancakes with candied walnuts, quinoa porridge, and scrambled porridge with green harissa.
The menu also features raw pad Thai, lasagne, and salads later during the day.
Desserts include a cheese board and a chocolate brownie.
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.