Vegan Brand Launches Palm-Oil Free Cakes In Major UK Retailer

The vegan-certified products are 'inspired by a younger generation being underwhelmed by the same old brands'
vegan_cake_sainsbury's
'All the indulgence you would expect from a cake' (Photos: Instagram)

Vegan cake brand, Bells & Whistles, has made its supermarket debut in the major UK retailer Sainsbury's.

Priced at £2.75 for a pack of four, the cake bars are free from gluten, wheat, and palm oil, and are available in selected stores nationwide.

Customers can choose from three different flavors: Berry and Cashew, Ginger and Apricot, or Nut Truffle.

'Indulgent' treats

"Inspired by a younger generation being underwhelmed by the same old brands, we wanted to amp things back up a little and create an indulgent treat that was Free From yet had all the indulgence you would expect from a cake," the company's website states.

"Bells & Whistles believe in good quality ingredients, simple processes, and bold flavors. All our cake slices are under 120 calories each so eating a couple hopefully won’t break the calorie bank!"

'Amazing and distinctive textures'

In a statement sent to Vegan Food & Living, Josh Boydell Smith from Bells & Whistles said: "We're delighted to offer vegans, vegetarians and anybody else who loves indulgent treats, slices of deliciousness that can be enjoyed anywhere...

"The slices may be small, but they deliver a whole lot more as we only use the very best ingredients that make each layer explode with amazing and distinctive textures and flavors."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Liam is a writer and poet from the north of England. His work has been featured in Gay Times Magazine, Attitude Magazine, Oh Comely, and The Huffington Post. He loves vegan mac and cheese more than anything else in the world.

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