A UK-based vegan business has secured major investment of £7.5 million.
Allplants is a nationwide frozen meal delivery service set-up by brothers Alex and Jonathan (JP) Petrides in 2016 in a bid to 'take plant-based eating mainstream'.
The cash injection will be used to expand its staff (currently 45), upgrade production capacity, and grow its product range.
The investment represents the biggest early-stage backing for a vegan company in Britain, reflecting the growing interest in plant-based food.
Led by Octopus Ventures, the funding round attracted investment from Felix Capital, as well as the founders of Bulb, Propercorn and Lola's Cupcakes, and YouTuber Jack Harries.
It follows previous funding of £800,000 in May last year, from Felix Capital - the venture capitalist's first foray into plant-based business. Speaking at the time, Antoine Nussenbaum from the organization said: "We are delighted to back founders on such an inspiring mission: bringing the plant-based culture central to mainstream lifestyles is much more than delicious food, it's a community, an aspirational movement full of creativity."
Allplants aims to make easting plant-based easy
The company, which has delivered more than 250,000 meals to around 10,000 customers across Britain over the last 18 months, now wants to reach even more people.
In a statement sent to Plant Based News, Allplants' Jonathan Petrides said: "The plant-based movement has become mainstream and is growing fast. Today, each evening, an allplants meal is enjoyed every 15 seconds.
"Most allplants customers aren't veggie or vegan, they're curious and hunting for convenient, healthy ways to boost their busy lives. This investment well help us fuel the plant-based movement forward.
"Our delicious chef-made meals, help them nurture a positive relationship with their health and the health of our planet without compromise. We're excited to build a home for plant-based living in the UK and continue sharing our food with the world, to inspire the next billion plant-powered people."
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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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