Vegan Business Ditches Black Friday And Opts For 'Quack Friday' Instead

The Vegan Tannery decided to donate 10% of all its sales to Tower Hill Stables Sanctuary in a bid to help animals, instead of offering discounts
Vegan runner Fiona Oakes
Fiona Oakes feeds calves (Photo: Tower Hill Stables Sanctuary)

A vegan leather retailer decided to forego Black Friday last week - opting for 'Quack Friday' - in its place.

Instead of offering discounts, The Vegan Tannery decided to donate 10 percent of its sales to Tower Hill Stables Sanctuary.

Vegan sanctuary

Operated by world-record-holding distance runner Fiona Oakes, Tower Hill Stables Sanctuary is home to hundreds of animals, and the monthly food bills alone can cost around £12,000.

As well as caring for all the animals every day, Fiona keeps up an elite-level training schedule to prepare for her running challenges. She does this as a way of raising funds for the sanctuary, but also to prove that incredible feats of endurance are possible with a vegan diet and lifestyle.

Vegan hero

"We were so inspired by Fiona's story, and her selfless, tireless attitude, that we wanted to do something to help," Lee from The Vegan Tannery told Plant Based News.

"We enjoy running ourselves and are in awe of what she does…

"Just imagine finishing a 20 mile run and then mucking-out stables for the rest of the day! The world needs more Fionas."

Pigs at the sanctuary (Photo: Tower Hill Stables Sanctuary)

Supporting vegan charities

"The idea of doing a big Black Friday sale didn’t feel right to us," Jen, from from The Vegan Tannery, added. "We would like to encourage careful and thoughtful buying at this time of year.

"We sell products of nice quality, that we hope our customers (or recipients of gifts) will treasure and look after, and be happy knowing that they were produced thoughtfully too."

Vegan business

She added: "We're a new, small business, but we’re starting as we mean to go on with supporting charity organizations. We raised enough cash through sales this time to buy the sanctuary some replacement wheelbarrow wheels.

"Not a glamorous or enormous gift by any means, but glamorous doesn’t always get things done, and every little helps. If folks could make further donations to Fiona and the animals in the run up to Christmas, that would be so wonderful.

"And if other retailers would consider doing something similar next year for Black Friday, that would be amazing too."

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
PBN Academy launches with a selection of simple courses on health and wellness, how to rise a child vegan, reversing type-2 diabetes with diet and more. Join free today

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2019 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day