A leading foodservice group has launched a vegan brioche bun in a bid to meet growing demand for animal-free foods.
Foodservice specialists Kara, of the Finsbury Food Group, says it wants to grow its offering to 'suit consumers who couldn't enjoy a classic brioche bun due to their dietary needs'.
Brioche traditionally contains egg and butter - which are substituted in this version for vegan alternatives - with Kara saying that despite these changes to the historic recipe, the buns 'do not compromise on flavor, color or texture'.
"After witnessing a rise in both veganism and interest in brioche amongst different diners, we knew we had to begin offering an option that could hit both markets with a product that satisfies the need for brioche whilst suiting the vegan lifestyle," said Danielle Meehan, Foodservice NPD Manager.
"This brioche-style bun still delivers all the flavors of a classic brioche but is a more inclusive premium burger carrier perfect for both vegan and non-vegan diners."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.