Vegan Brand Naturli' Foods Opens Plant-Based Store Selling 40 Of Its Products

The company hit headlines earlier this year when Sainsbury's started selling its mince and burgers
The company sells a range of plant-based products (Photo: Naturli' Foods)

Vegan brand Naturli Foods' has opened its first flagship store in Copenhagen.

The company hit UK headlines when retail giant Sainsbury's starting stocking its plant-based mince and burgers in the meat aisle of 400 stores.

Following the meat launch, the supermarket started stocking Naturli's vegan butter alternative - with the Danish brand suggesting more products will follow.

The shop in Copenhagen (Photo: Naturli' Foods)

The future of plant-based foods

Speaking about the store, Naturli' Foods said: "Beside from stocking every single one of our products (in Denmark that's over 40 plant-based products) it's also where we'll meet our customers and hear what they have to say about the future of plant-based foods."

Henrik Lund, Director of Naturli 'Foods, added that the company wants to talk directly to its customers, rather than 'analyze' them, saying it's more interesting to 'hear people tell about what they like and do not like to eat'.

He said this feedback will be used in producing and developing new foods, saying if customers don't like certain options, 'it does not make sense to produce them'.

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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