Vegan Brand Lime Crime Releases New Cruelty-Free Make-Up For Lips, Eyes And Cheeks

The new products have been inspired by the golden state of California
The lip toppers are scented will a dessert-like sweet aroma

Certified cruelty-free and vegan cosmetic brand Lime Crime has added five products to its 'Diamond Crushers' line, part of its California Love collection. 

The new iridescent lip toppers, which can be worn on lips, eyes, and cheeks, have all been named after a memory that reminds Lime Crime CEO Doe Deere of California.

'Beautiful California'

Deere says: "The California Love collection pays tribute to my favorite place in the entire world - beautiful sunny California.

"Each shade represents one of my favorite things about the Golden State and some of my most favorite memories made here."

According to the brand, the lip toppers are smudge-proof, transfer-proof and can be worn alone or over any liquid lipstick. 


The collection includes 5 shades:

L.A. - a mix of pink and orange to represent the blazing L.A. sunset

Summer - sparkling peach that represents the 'land of eternal summer'

Unicorn - a mix of lavender and rainbow that serves as a reminder to be bold and to always stay true to oneself

Heirloom -  jewel-toned pinky red that reminds Doe of her grandmother's earrings she brought with her to L.A. to remind her of where she came from

Gemini - a duochrome that shifts from warm to cool in a flash, and Doe's zodiac sign

Deere says: "My goal with the collection was to share California love, warmth, and sunshine with our fans no matter where in the world they are."


Cult Brand Lime Crime Launches New Vegan And Cruelty-Free 'Unicorn' Hair Shades

Vegan Star Kat Von D To Release Range Of Cruelty-Free Make-Up Brushes

14 Non-Vegan Ingredients To Look Out For In Make-Up And Beauty Products

Reuse this contentBack to top of the page
PBN Contributor:

Some of our articles are published as a team, which means the article has been produced by a collection of people rather than one author. If you have any questions regarding what is written above please contact us.

Since you're here...
...we’ve got a small favour to ask. Plant Based News is a FREE service that receives millions of views each week across Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If everyone who reads our reporting, who likes it, helps to support it, our future would be much more secure.

support our work

Join the conversation

You may also like:

August 9, 2017

Doctor Explains Why He Quit Paleo - And Went Plant-Based

Dr. Lim says it is his life's mission to spread the message about the power of a whole food plant-based diet

June 6, 2017

VIDEO: Top 100 Most Influential Vegans Part 2 - Who Made The List?

The wait for the next installement of the series is finally over

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Follow us on social media: