UK-based brand Huel has launched what has been dubbed as the world's first nutritionally complete cereal - and it's 100 percent plant-based.
Huel, which is an entirely animal-free company known for its first ever product, the Huel powder, is now debuting the cereal in two flavors: Original and Berry.
According to the brand, the product contains the perfect balance of protein, carbohydrates, and fats people need on a daily basis.
Huel found there was an increasing demand for healthy alternatives to the sugar-laden cereals - and responded by producing an item that contains only nine percent sugar coming from natural sources such as brown rice syrup and raw sugar cane.
Huel Granola is made from ingredients including rolled oats, crunchy pea protein nuggets, sunflower seeds, flaxseeds, pumpkin seeds, chicory root fiber, and contains a balance of protein, essential fats, carbs, fiber, phytonutrients, and all 26 essential vitamins and minerals.
The granola product retails for £4.75 (£0.68 /213 kcal meal).
Julian Hearn, Co-Founder of Huel, said: "Huel is a brave and innovative brand that allows consumers to enjoy food in a new way.
"Following the success of Huel and Huel bars, it made sense to diversify our product portfolio with a new innovation. We worked hard to produce a product that contained all the elements of Huel that people loved, further a product that could be enjoyed at any time of day.
"Our Huel Granola the world’s first nutritionally complete cereal, which provides all 26 essential vitamins and minerals, protein, essential fats, carbs, fiber, and phytonutrients."
Since launching in 2015, Huel has sold over 10 millions meals worldwide, and launched into three new territories in 2017: Germany, USA, and Sweden.
You can purchase the cereal here
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.
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