Vegan Brand Beyond Meat Receives 'Non GMO' Status For Its Plant-Based Products

The 'stringent' verification process took one year
The Beyond Burger from Beyond Meat
The company's flagship Beyond Burger (Photo: Beyond Meat)

Plant-based tech company Beyond Meat has received non-GMO verification from The Non-GMO Project’s Product Verification Program for its vegan products.

The company - best known for its flagship Beyond Burger - completed a one-year review process in order to gain the certification.

According to the The Non-GMO Project, its verification process includes 'a comprehensive review of a product’s ingredients, supply chain and manufacturing facilities to ensure end-to-end transparency'.

 

PBN interviews Beyond Meat CEO Ethan Brown. Subscribe to PBN's YouTube Channel here

'All-natural'

Ethan Brown, Founder and CEO of Beyond Meat, said: "Our goal is to be on the center of the plate for the entire family. And we believe the best way to serve the family is through a commitment to all-natural, non-GMO ingredients when building meat directly from plants.

"Though these tough guardrails make it harder for our scientists, we feel it is the right long-run decision for Beyond Meat and our consumers."

Courtney Pineau, Associate Director, Non-GMO Project, added: "The Non-GMO Project celebrates Beyond Meat's tremendous achievements in verifying their entire line of products and their commitment to providing shoppers a transparent choice in the marketplace."

The Non-GMO Project Verified butterfly seal will appear on Beyond Meat's in-store packaging over the coming months.

Sign up for our newsletter to get the best of Plant Based News delivered to your inbox weekly.
------

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

Reuse this content
PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

(c) 2018 Plant Based News LTD. All Rights Reserved. Content must not be copied without permission.

Join the conversation

Since you're here...
Plant Based News is a FREE service that receives millions of views each week on YoutubeFacebookInstagramTwitterour weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.

It's World Vegan Day