Vegan company Fry's has won the Taste Innovation Award at the world's biggest food show, Anuga FoodTec Trade Show 2017.
The brand's plant-based Flaxseed Schnitzels were chosen out of more than 2,300 products.
There were more than 7,800 exhibitors from 100 countries at the huge event.
The show, which was held last week in Cologne, Germany was visited by 160,000 people from around the world.
A Fry's spokesperson said: "We are honored and grateful to have been selected for this year’s award.
"Fry’s has been making innovative products since 1991, before veganism was on trend.
"For us, it was just about making great tasting, plant based food, for our own needs as a family.
"Now we estimate that approximately 4 million people eat our products on a weekly basis."
"We commit to continue crafting the best tasting, most innovative, ethical, plant based food for our consumers."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.