A vegan billboard in Australia has been targeted by vandals - angering the local animal rights commmunity.
The board - which condemns the sale of cows for meat - is located outside Toowoomba, on the New England highway.
It appears to have been blasted with a number of paintballs.
The board, which was installed by the Vegans in Toowoomba group, is one of a number in various locations on major Darling Downs highways, all placed in January of this year.
It shows an image of three calves in a sale yard and is emblazoned with the slogan: "Victims of violence for sale."
According to Vegans in Toowoomba member Renata Halpin, the billboard was paid for by 'the many vegan supporters from all over Australia'.
Halpin added: "This action brings more attention to the billboard's message that animals for sale are victims of violence.
"It is sad that property is damaged and freedom of speech is not respected.
"Our message is simple. Be kind, be vegan, for the animals, for our health and for the environment."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.