Executive Chairman Seth Goldman revealed the news recently at the Seeds & Chips conference in Milan, a summit on global food innovations.
The sausage, which comes in three flavors (bratwurst, sweet Italian, and hot Italian), has no cholesterol, 43 percent less total fat, 38 percent less saturated fat, and 26 percent less sodium than its animal-based equivalent.
According to Beyond Meat Founder and CEO Ethan Brown, the company decided to develop a 'pork' sausage in a bid to address consumers' health concers about processed meat.
"We just always want our product to be indistinguishable," Brown says.
"This is one I felt we could get closer to the animal equivalent than other categories."
Beyond Meat Executive Chairman Seth Goldman talks about the company's expansion plans
Speaking about the Beyond Burger's launch in Europe this Summer, Goldman said: "We know this market is very receptive...we're very excited to bring it."
He added: "We've got the Beyond Sausage.
"That's launched in the United States, that won't make it here until next year - but it's phenomenal."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.