The stores, in British Columbia, stock all three flavors of the sausage: bratwurst, sweet Italian, and hot Italian.
The launch of the Beyond Sausage was initially announced in December 2017. According to Beyond Meat Founder and CEO Ethan Brown, the company decided to develop a 'pork' sausage in a bid to address consumers' health concerns about processed meat.
"We just always want our product to be indistinguishable," Brown said. "This is one I felt we could get closer to the animal equivalent than other categories."
He added that the difficulties in creating the sausage lay in the product's 'varied bite', saying traditionally, the texture of a sausage isn't homogenous, since it's made from different parts of muscle and fat within the animal.
While the product is now available in the US and Canada, according to Beyond Meat Executive Chairman Seth Goldman, it could arrive in Europe this year.
Speaking at global food innovations summit, the Seeds & Chips conference in Milan, in May last year, he said: "We've got the Beyond Sausage.
"That's launched in the United States, that won't make it here until next year - but it's phenomenal."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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