The patty was supposed to arrived in Tesco stores across the UK this month, but Beyond Meat Executive Chairman told The Grocer that 'higher than expected' demand in the UK and US meant the company didn't have the stock.
He added: "We are taking steps to make sure that when we do launch, we will be sure to have enough product to keep the shelves full."
The product has seen massive success over recent months, with Founder Ethan Brown telling Plant Based News that the high-tech patty is the top-selling burger in some mainstream stores.
Speaking about the brand's strategy in selling the burger in the meat case, he told PBN Founder Klaus Mitchell: "When we got into the meat case, we thought 'let's see if we can really represent plant-based meat, let's see if we can not get thrown out' - things like that.
"Now in Southern California - in one of the largest conventional retailers in the country - in the Southern California district we are now the number one selling patty in the meat case...that's by unit not by weight yet. To have that level of interest in the product, in the meat case itself, this soon was really exciting."
PBN interviews Ethan Brown. Subscribe to PBN's YouTube Channel here
In a bid to keep up with demand, the company announced a new factory Columbia, Missouri earlier this Summer.
Speaking at the time, Brown said: "Our expansion not only brings more jobs and opportunity to this special community but also furthers Missouri's position as a leader in the production of plant-based meat."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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