New Vegan Bacon That 'Will Fool Carnivores' Launching In Stores Across UK

The product from startup THIS is made from a soy and pea base. It is one product in a wider range, which producers say was created to appeal to meat eaters
vegan bacon
The new product was designed to appeal to meat eaters (Photo: Supplied)

A new vegan bacon will launch in Holland & Barrett in June - and its makers say it will 'fool carnivores'.

The bacon was created by UK startup THIS, whose total product line includes chicken rotisserie pieces, and panko-bread-crumbed goujons of chicken, among other items.

The company will launch sea salt & black pepper chicken pieces and chicken tikka pieces in the health food store at the same time.

vegan chicken pieces
The products will launch this Summer (Photo: Supplied)

'Making plant-based the norm'

"We had a job before we co-founded THIS," THIS co-founders, Andy Shovel and Pete Sharman, told Plant Based News. "We established and ran a burger (as in, beef) restaurant chain called Chosen Bun. As far as U-turns go, this is a whopper."

"When we sold that business in 2016, we realized some stuff - that maybe we should eat less meat - fairly urgently, and that if you don’t like tofu, or food with orange packaging, you don't have that much of a meat-alternative choice.

"And so, we made THIS. It's ridiculously high in protein, it tastes sensational and it’s produced by people who won't guilt-trip you if you also eat meat. We're brazen about our ambition - we want to make plant-based the norm."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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