Vegan bacon and nuggets are launching at burger chain Patty & Bun today.
The products, made from soybeans and peas by plant-based startup THIS, have been described as indistinguishable from traditional meat by their creators.
The bacon from THIS will top Patty & Bun's vegan burgers - including its Whoopi Goldburger and vegan Pamela options.
"We've been working on our vegan menu for a while and are super pumped to be collaborating with THIS. Their bacon is next level," Patty & Bun founder, Joe Grossmann, said in a statement sent to Plant Based News.
"THIS aims to be the go-to plant-based brand for meat-lovers, so Patty & Bun is an ideal launch partner for us - being so roundly adored by meat devotees," Andy Shovel, THIS co-founder, added.
"What's super-exciting for us, is that the P&B team are planning to showcase the products with creative but also quite purist recipes - not drowning them in sauces or seasonings; that'll allow our ingredients to stand out and really show people how meaty and delicious we can make plant-based food."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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