A pro-vegan advert starring Wu-Tang Clan member RZA is set to play on cinema screens in the US as a movie preview.
The ad, which will also play on lobby screens, will be shown in theaters in Philadelphia and Washington, D.C., before airing in other cities later this summer.
The award-winning campaign was created by animal rights charity PETA. It shows RZA morph into different men, women, and animals while he speaks about how we are all the same.
In the video he says: "We are all the same in all the ways that matter. It doesn't matter what we look like, how old we are, what language we speak, or who we love. It doesn't matter if we have fur, or feathers, or fins, the length of our nose, or the number of legs.
"We're not different in any important way. We all have thoughts and feelings. We all feel love and pain and loneliness and joy. We can all understand but we are not always understanding.
"We experience ourselves as separate from the rest but none of us deserves to be treated with less respect. Our task must be to break free from prejudice and to see ourselves in everyone else."
The advert starring RZA
PETA Senior Vice President of Communications, Lisa Lange, said: "Star Wars is the cinematic event of the season, and RZA will be right there to help set the stage for the classic tale of good versus evil.
"PETA encourages Star Wars fans to be a force for good by embracing the powerful message that whether we have fur, feathers, fins, or just skin, we all deserve respect and freedom."
The charity added: "In this galaxy, other animals feel pain and joy and have a sense of self-preservation, just as humans do. Everyone can help keep them safe by choosing vegan meals, shopping for animal-free clothing, buying cruelty-free personal-care products, and staying away from circuses and theme parks that force them to perform."
You can watch the video on YouTube here
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the head of written content for Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.