Campaigners from animal rights charity PETA attended a LFW event last week in a bid to raise awareness around 'the suffering of sheep exploited for wool'.
Three blindfolded activists took a bloody 'shorn lamb' and held signs saying: "Don't Pull the Wool Over Our Eyes" and "Wool Is as Cruel as Fur."
The protest follows a slew of exposés by PETA. The organization has visited 99 facilities on four continents, including facilities labeling their wool 'responsibly sourced' and documenting the practices. The investigations included the first ever exposé of the British wool industry.
Footage taken on British farms showed workers 'striking terrified sheep in the face with electric clippers, slamming their heads into the floor, beating and kicking them, and throwing them off shearing trailers'.
British Wool issued a statement in response to the footage saying: "We are shocked and saddened by the behaviour of the (two) contractors filmed secretly.
"As a farmer-owned organisation, British Wool collects and sells the wool on behalf of British farmers. We are passionate and committed to continuously seeking to improve shearing skills and good practice in the UK. We would like to point out that the vast majority of the thousands of shearers in the UK operate to the highest standards of animal welfare, which is an integral part of all our shearing courses."
Footage from PETA's exposé
"Sheep's wool, just like foxes' fur, is not a 'fabric', and it doesn't belong to us – it belongs to the animals who were born with it," PETA Director, Elisa Allen, said in a statement.
"Whenever animals are viewed as nothing more than commodities to be turned into wool scarves or fur coats, abuse will always be a part of the production process.
"The only way to be sure we're not buying into cruelty is to leave wool garments – and all other clothing made from animals – out of our wardrobes."
Last week global fashion giant Boohoo announced it would be ditching wool as a result of PETA's investigations.
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.