Vegan activists have put on a 'human meat' tray display at Dane County Farmer's Market in Wisconsin.
Protesters covered themselves in fake blood and lay on the ground - pretending to be packaged meat - as part of a Direct Action Everywhere [DxE] and People for the Ethical Treatment of Animals [PETA] outreach action.
Activists urged passers-by to go vegan, holding signs with the message: "We are all animals. Go vegan."
They also passed out vegan recipes and tips to transition to a vegan lifestyle.
The protest aimed to show onlookers that 'there is no such thing as'humane meat', according to activist Amy Zignego.
"We hear that term used a lot with those who consume animal bodies. But how can you ‘humanely’ kill an individual that does not want to die?" she asked.
The demonstration, which took place at the weekend, was a protest of 'speciesism' - which is the assumption of human superiority leading to the unnecessary exploitation of animals.
Zignego explained that the purpose of the demos is that people 'make the connection between human and animal suffering'.
"At the end of the day, we are all animals who feel happiness, joy, pain, and fear," she said.
"We do not need to continue violent atrocities inflicted upon other animals in order to survive."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.