The data from Nielson, commissioned by the Plant Based Foods Association (PBFA), shows increasing consumer interest in vegan alternatives to traditional foods.
According to the report, vegan milk sales - which stand at around $1.6 billion - now comprise around 13 percent of all US total milk sales by dollar volume.
Market researchers have forecasted a dip in milk sales - which is predicted to get worse over coming years, with some analysts expecting sales to dip by 11 percent by 2020.
A 2017 report by Mintel showed that overall sales in the US dairy milk sector fell by an estimated 15 percent between 2012 and 2017 - down to $16.12 billion.
In that same time period, the plant-based milk sector experienced staggering growth, increasing by 61 percent.
It's not just vegans who are buying plant-based milk: market research data shows one in five (19 percent) Americans say they are consuming less dairy for health reasons.
Michele Simon, Executive director of the Plant Based Foods Association (PBFA), said: "Plant-based meat and dairy alternatives are not just for vegetarians or vegans anymore; now even mainstream consumers are enjoying these delicious and innovative options in the market today."
Megan Hambleton, Beverage Analyst at Mintel added: "The healthy positioning and messaging leveraged by non-dairy brands has made an impression on consumers who purchase both dairy and non-dairy milk."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the head of written content for Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.