US Vegan Meat Market To Reach $3 Billion by 2024, Says Report

The surge in plant-meat sales is commensurate with the growth of the vegan food sector - which topped $3.3 billion in 2018
Beyond Meat
Beyond Meat is a market leader according to the report

The US vegan meat market will reach $3 billion by 2024, according to a new market research report.

The sector will grow at a Compound Annual Growth Rate of 24 percent over the next five years says the data from Research & Markets.

The major vendors in the US plant-based meat market are identified as Beyond Meat; Impossible Foods; Greenleaf Foods; Hungry Planet; and Next Level.

Vegan meat growth

"The exponential growth of food trucks, delivery, and takeaway and the increasing number of consumers experimenting with new kinds of foods is driving the growth of the US market," says the report.

"In the US plant-based meat market, leading vendors are drawing the attention of consumers and creating appeal for plant-based meats. Many players are leveraging various possibilities and definitions of meat substitutes and are expected to gravitate towards creating a pull in the US market.

"The top manufacturers are trying to layer flavor over flavor, color over color, texture over texture to attract the maximum number of consumers in the US market. Strategic partnerships are vital for expansions in the US plant-based meat market."

Vegan food sales in the US

The vegan meat sector is growing slightly faster than the vegan food market as a whole, which saw sales skyrocket by more than 20 percent between 2017 and 2018, topping $3.3 billion, according to data from the Plant Based Foods Association.

Michele Simon, Executive Director of the Plant Based Foods Association (PBFA), said: "The plant-based foods industry has gone from being a relatively niche market to fully mainstream.

"Plant-based meat and dairy alternatives are not just for vegetarians or vegans anymore; now even mainstream consumers are enjoying these delicious and innovative options in the market today."

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Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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