California-based food company Green Giant Fresh is set to launch a series of vegan ready-made microwavable bowls this spring.
The bowls come in six flavors - including a Pad Thai Bowl, Burrito Bowl, 'Fried Rice' Bowl, Rancheros Bowl, Buddha Bowl, and Ramen Bowl - and use vegetable spirals and 'rice' in place of conventional rice and noodles.
With each of the vegetable based meal bowls - some of which contain legumes - comes a flavour packet filled with seasoning of sauce.
Company CEO Jamie Strachan said: "This innovative new line includes deliciously distinct world flavors in microwave-safe bowls that are made exclusively with fresh vegetables."
Two of the bowls are already available at select US locations, and the rest are scheduled roll out nation wide late this spring.
Strachan explained that the line is a response to growing demand 'for healthy and nutritious foods, swaps and meal alternatives' and expects more to come.
He said: "Look for us to regularly introduce unique new mixes, blends and meal-ready products; many of which can be heated and served right in their containers."
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Emily Court is a passionate ethical vegan from Eastern Canada. She is a Challenge 22 Mentor, Digital Writer, and experienced animal advocate driven by issues of animal liberation and social justice. She studied at Dalhousie University, where her thesis highlighted intercultural and gender relations. She is an established public speaker, writer, and world traveller with a drive to provide a voice to those who might not otherwise have one. You can follow her on Instagram @emily.j.court or on Twitter @_EmilyJCourt_.
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