Described by their makers as 'unparalleled' in their similarity to traditional meat, the product line from THIS has eight products.
These include bacon, chicken rotisserie pieces, and panko-bread-crumbed goujons of chicken among others.
"We had a job before we co-founded THIS," THIS co-founders, Andy Shovel and Pete Sharman, told Plant Based News. "We established and ran a burger (as in, beef) restaurant chain called Chosen Bun. As far as U-turns go, this is a whopper."
"When we sold that business in 2016, we realised some stuff - that maybe we should eat less meat - fairly urgently, and that if you don’t like tofu, or food with orange packaging, you don't have that much of a meat-alternative choice.
"And so, we made THIS. It's ridiculously high in protein, it tastes sensational and it’s produced by people who won't guilt-trip you if you also eat meat. We're brazen about our ambition - we want to make plant-based the norm."
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
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