UK's 'Favorite' Sandwich Brand Launches Three New Vegan Cheese Sandwich Options

The company has doubled its vegan range as a result of consumer demand
The new vegan sandwiches by URBAN eat (Photo: Supplied)

A leading UK sandwich brand - branded the UK's 'favorite' has launched five new vegan sandwiches - three of which contain plant-based cheese.

URBAN eat, by Adelie Foods, has extended its vegan range of sandwiches and wraps in a bid to cater for the growing demand from UK customers. The company - a wholesaler - supplies its sandwiches to a range of UK retailers, including local convenience stores, service stations, travel operators, universities, hospitals, airports and train stations.

The new products will be available from August, joining current vegan options in the now 12-strong Roots collection, including the bestselling Bhaji Bonanza sandwich, and the Shabby Chic Pea sandwich.


The new options include the Pickle Me Up Sandwich, featuring dairy-free cheddar-style cheese with pickle, tomato, red onion and salad leaves, the

Sweet Baby Cheesus Wrap, with dairy-free mozzarella with pesto, slow roast tomato, tomato and salad leaves, and the Hot Mozza Bella Panini, featuring dairy-free mozzarella, sweet chilli peppers, pesto, slow roasted tomato and tomato ragu.

The two other options are the Dirty Jack Wrap, stuffed with BBQ jackfruit with 'Dirty Sauce', carrot slaw, sweetcorn and salad leaves, and the Avo-Lafel Sandwich, featuring avocado falafel, red pepper tapenade, pesto, red and yellow pepper and salad leaves.

The new options will make it easier to vegans to grab a sandwich on the go (Photo: Gardie Design & Social Media Marketing)

'Taste explosion'

In a statement to Plant Based News, Isla Owen, Senior Marketing Manager at Adelie Foods, said: "Innovation and keeping on top of trends is at the heart of our ethos at Adelie and catering for specialised diets such as Vegan is a big focus for us at URBAN eat.

"Meat-free diets are becoming more common than ever, with approximately 12 percent of the UK population now following this type of diet.

"We're pleased to extend our Roots range with fresh, exciting sandwiches, wraps and paninis that give a real taste explosion. The new products will help retailers and foodservice suppliers cater for the growing market of consumers looking for more free from options during lunchtime."

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers. She was previously the editor of Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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