A vegan high-tech 'bleeding' burger will be available to more than 40,000 restaurants nationwide, after the company that makes it signed a distribution deal with food service retailer Brakes.
According to Moving Mountains, its B12 Burger 'sizzles, tastes, smells and even bleeds like meat' even though it is entirely plant-based. The patty took three years of development, using a team of a team of scientists, chefs, and farmers to create the final product.
Moving Mountains, which recently launched in Marston pubs across the UK, expects Brakes to sell more than 1 million burgers next year.
"The new supply deal with a distributor wholesaler like Brakes means we can now supply almost any restaurant up and down the UK and get more people to bite into the future of food technology with the Moving Mountains® Burger," Simeon Van Der Molen, CEO of Moving Mountains, said in a statement.
"Since launching nine months ago, people from across the country have been requesting the burger to be stocked at a restaurant near them, and now we can supply that demand with our food tech plant-based burger that requires less land, less water and produces less greenhouse emissions than animal meat.
"It looks, smells and tastes as indulgent as regular meat so it can be enjoyed 100 percent guilt-free by consumers.”
Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself.Reuse this content
Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.
Since you're here...
Plant Based News is a FREE service that receives millions of views each week on Youtube, Facebook, Instagram, Twitter, our weekly newsletter and this website. This takes a lot of our personal time, money and hard work. But we do it because we KNOW it makes a difference. If those following our reporting helped by contributing, we could do even more. Please consider supporting us so we can create further awareness about animal rights, environmentalism, ethical consumerism and the plant-based lifestyle. Not a false narrative - but information that empowers people to make better choices.