UK Retailer Will 'Sell More Than 1 Million Bleeding Vegan Burgers' In 2019

The Moving Mountains B12 Burger has been described as UK's answer to the high-tech Beyond Burger. It has taken years of development according to its creator
The Moving Mountains B12 Burger (Photo: Moving Mountains)

A vegan high-tech 'bleeding' burger will be available to more than 40,000 restaurants nationwide, after the company that makes it signed a distribution deal with food service retailer Brakes.

According to Moving Mountains, its B12 Burger 'sizzles, tastes, smells and even bleeds like meat' even though it is entirely plant-based. The patty took three years of development, using a team of a team of scientists, chefs, and farmers to create the final product.

Moving Mountains, which recently launched in Marston pubs across the UK, expects Brakes to sell more than 1 million burgers next year.

Moving Mountains B12 Burger
The patty is aimed at flexitarians as well as vegans and vegetarians (Photo: Moving Mountains)

Vegan burger

"The new supply deal with a distributor wholesaler like Brakes means we can now supply almost any restaurant up and down the UK and get more people to bite into the future of food technology with the Moving Mountains® Burger," Simeon Van Der Molen, CEO of Moving Mountains, said in a statement.

"Since launching nine months ago, people from across the country have been requesting the burger to be stocked at a restaurant near them, and now we can supply that demand with our food tech plant-based burger that requires less land, less water and produces less greenhouse emissions than animal meat.

"It looks, smells and tastes as indulgent as regular meat so it can be enjoyed 100 percent guilt-free by consumers.”

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Maria is the Editor of Plant Based News. A former magazine editor, newspaper reporter, and features writer, her work has been published by The Guardian, The Huffington Post, and various regional newspapers, as well as Vegan Life magazine and Vegan Trade Journal. She has interviewed a huge range of people, from Prime Ministers to authors, activists, pop stars and actors, and enjoys the varied range of topics writing for PBN allows her to tackle. You can follow her on Twitter @MariaChiorando and Instagram @mariachiorando.

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