UK's First Fully Vegan And Sustainable Department Store Now Open For Business

Eco-conscious consumers can now shop for products that range from natural beauty to furniture
The shop's offerings range from cruelty-free beauty to furniture

A 100 percent vegan and eco-conscious online department store has launched in the UK.

Wearth London, which is the first store of its kind in the UK, promotes sustainable and ethical living by championing more than 25 brands from natural beauty to furniture makers.

The new online store is the brainchild of Edward Davies and Imogen Minoli, who felt there was 'a lack of retail offering for vegans and ethically minded consumers'.

The founders told PBN that their main mission is to 'create a modern platform which changes the perception around what a sustainable vegan online store looks like and sells'.

Eco-conscious shoppers can now get their hands on natural beauty products

How does it work?

Online shoppers can choose products from a range of departments, including natural beauty, homewares, furniture, lifestyle, and gifts.

On Wearth, which delivers to the whole of the UK, consumers can look up products from an array of different values, for instance reclaimed materials, plastic-free, zero-waste, or made in the UK.

Rather than having a big warehouse where all our products are sent to and then repackaged, brands featured on Wearth deliver directly to the customer, which the founders believe is a more efficient way of running our store.

Among brands featured on the website, Cork Yogis, offers cork yoga mats; Bettzy is a responsibly-produced furniture business; Olofson Skincare is a premium skincare brand; and Ara | the altar makes jewellery from recycled precious metals.

The founders added: "We’re really happy with how the website has turned out, and we’re proud to have partnered with such amazing brands."

Brand Ara | the altar creates beautiful jewellery from recycled precious metals

Demand

Discussing the current demand for animal-free and eco-conscious products, Davies and Imogen highlighted: "We feel the UK is at a tipping point in terms of the demand for vegan-friendly and sustainable products, as people are becoming increasingly conscious about what they are buying and the impact this has on animals, the environment, and the workers who made the products."

Davies also mentioned that the public response has been amazing so far, saying: "People really seem to get what we’re doing, and have got behind our goal of promoting sustainable and ethical living in the UK. 

"One particular comment from one of our Instagram followers comes to mind here, as she said that she spends so much time researching  making ethical purchases and that it was good to know that this was taken care of by us."

Wearth is currently online-based due to the sustainable nature of the digital world

Online

Davies went on to say that an online shop is more sustainable than a physical one.

"If we had stores this would require all our products to be delivered, housed and then there’s the actual energy use of the stores," he said.

"On our platform, our brands also deliver direct to the customer meaning we don’t have big warehouse which requires lots of electricity and reduces the carbon footprint of the products. 

"That said, in future if it meant that we could reach more customers, thereby promoting sustainable and ethical living, and we could create a store run by renewables, then this could definitely be possible."

You can browse the store here

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Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

(c)2018 Plant Based News LTD. All Rights Reserved.

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