UK Brand Expands Vegan Instant Porridge Range To Tap Into 'Booming Free From Market'

MOMA Foods has responded to demand for its plant-based offering
Companies are looking to benefit from the vegan boom (Photo: Jennifer Pallian)‍

London-based company MOMA Foods has expanded its vegan instant porridge product by launching it in on-the-go sachets - in a bid to tap into the 'booming free-from market'.

MOMA Foods (Making Oats More Awesome) has responded to high demand for its vegan Almond Butter & Salted Caramel pots by launching the flavor as a 5-satchet box in Tesco stores from February 15.

The animal-free product is now available in sachets (Photo: MOMA Foods)


Tom Mercer, the brand's Founder said: "'Free from' is booming, and we're excited to introduce our latest gluten-free, dairy-free, and vegan instant sachets into Tesco.

"The slim sachets are great for popping into your desk drawer for a quick and easy breakfast."

The porridge is made using natural ingredients, jumbo British wholegrain oats, roasted ground almonds and almond pieces to create a creamy, nut butter texture, with dates and salt to create salted caramel flavor.

Retailers such as Tesco, Waitrose, Sainsbury's, Morrisons, Asda, WH Smith, John Lewis food hall, Whole Foods, and Booths all stock the brand.

Disclaimer: The opinions expressed in this article are prepared in the author's capacity and do not necessarily reflect the views and opinions of Plant Based News itself. 

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PBN Contributor:

Diana is a London-based writer dedicated to bringing you the latest updates in ethical consumerism and plant-based nutrition. She is a recent media graduate with extensive journalistic experience, and writes in hopes of changing the narrative. You can follow Diana on Instagram and Twitter @dianalupica

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